It is important to realise that similar to any other marketing platform that you invest in for your business for example a company logo, website, business cards and promotional brochures that tell potential customers-clients what you have to offer, the correct headshots for you or your team should also be viewed as important as the aforementioned items. People want to know the face behind the name, your headshot puts a face to the name as it were. It should encourage people to engage with you which will have add on benefits for your business or brand. Whether you are a small business owner, young executive growing your career or a seasoned professional don’t underestimate how important your headshot is to your personal branding strategy. The right headshot will do a lot more for you and your business than the wrong one will. The mugshot deer caught in the headlights look of a bad headshot does no favours if anything it has a detrimental effect.
So invest in your headshot to enhance your value.