Headshot or Editorial Headshot?
To the lay person you could be forgiven for wondering, what type of headshot to I need? What is the difference between a headshot and an editorial headshot? Whether it just boils down to technique, which is a factor. But it is also one of intent.
A Headshot is generally understood to be a formal representation of a person for use in a professional setting. Allied to your educational and professional achievements, Headshots should be viewed as another element for personal and professional marketing which helps to enhance career goals. Essentially you are investing in your personal brand by ensuring you have an excellent headshot. Business professionals have them taken to use on profiles or to accompany articles about them. The reality is that in this day and age the requirement to have an online presence, practically everyone needs one for their LinkedIn, Social Media profiles and websites.
An editorial Headshot will differ somewhat to an traditional headshot. Whilst still retaining elements of a traditional headshot and editorial headshot differs in that an environment usually a business place or elements of a product are incorporated into the image as opposed to the traditional headshot that uses a neutral background.
Below are two examples of the aforementioned Headshot and Editorial Headshot. The first image from a series of headshots which were commissioned by Chanelle Pharma is an example of a traditional headshot where the focus is on the individual by using in this case a neutral background. The second image is an example of an editorial headshot where a brand in this case Specsavers was incorporated into the image. The
To sum up a headshot promotes the individual whereas the editorial headshot promotes the individual and brand simultaneously.